Before You Run Ads, Fix This One Thing First | Ep 964
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 23 April 2026
⏱️ 25 minutes
🧾️ Download transcript
Summary
Join Alex at the Live Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national. They're probably wrong on all three. In this episode, Alex engages four educational business owners struggling to scale. The diagnosis and fix are the same across the industries. Fix internal issues and dominate the local market first before going countrywide.
In this episode
00:00 A house flipper going national too fast
06:53 Motocross operator facing copycats and pricing wars
12:28 A real estate agent coach seeking to double revenue
15:48 Outsourcing vs hiring an in-house brand manager
17:51 Online coaching business dealing with a high churn rate
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Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Transcript
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| 0:00.0 | I've been in business for 14 years. |
| 0:01.3 | Last year, our companies in total did over $250 million in aggregate revenue. I co-end the platform School, which is over 22 million users. And schools, a platform that allows people to start and scale digital businesses. And so I have access to quite literally millions of data points on what makes digital businesses work and what doesn't. And so in this video, I'm answering your questions about how to scale. I sell dreams and I built an ecosystem to make it happen, essentially. What is that mean? |
| 0:24.1 | Let's get into it. I start off flipping homes. Okay. Thank you. I started all flipping homes and it got to a point where... I sell hope and opportunity. Hey, it works. I flip house has got to a certain point. |
| 0:39.0 | We got about 30, 40 consecutively every year in the same market. |
| 0:41.5 | Revenue is about 4 mil. |
| 0:43.2 | Okay. |
| 0:43.6 | Just an outline itself. |
| 0:45.4 | But then it got to a point, just too much competition. |
| 0:47.1 | You had a hard time being profitable per flip. |
| 0:49.5 | So then develop a model where we convert competition to collaboration, started contracting company |
| 0:55.2 | instead of buying the product, becoming the product, and then starting a coaching channel where I feed |
| 0:59.9 | this ecosystem. Vertically integrated HVAC company, roofing company, dumpster company, contracting |
| 1:06.1 | the whole nine yards. So I'm teaching people how to do it, and I'm giving them the process |
| 1:09.9 | and how to do it. All that is different revenue drips for me. What's stopping me, I got too busy, too fast, and owner-operator for a long time up until about three months ago. Hired at COO. Now transitioning a lot of the operations stuff onto her. Really, I don't know what the fuck I'm doing because I'm trying to transition myself out. I don't know how to run a COO. Are you trying to transition out of the |
| 1:31.4 | role or out of the company? A little bit of both. So out of the role because to be honest, I don't |
| 1:37.0 | really care by the revenue growth factor. I care more about the impact. So I promise I made myself |
| 1:42.8 | is that I want to impact at least like one million |
| 1:44.8 | lives before I die. So how do I do that? I'm not going to be doing that flipping homes at a small |
| 1:48.7 | scale. But I built a company that's so based in locality that I'm trapped within it because it's so |
| 1:54.5 | local. My team is there. My resources, my companies. The coaching program only makes sense |
| 1:59.6 | because it's local. |
| 2:01.3 | But because of my market size, there's only so many people I can get consecutively every time |
... |
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