Here's how my $250 million plus portfolio actually makes money.

Welcome to ACQ. I'm Alex, co-founder of the company, and the point of this video is to help

show you how Acquisition.com and ACQ actually make money. And so what I want to walk you through

is how we turn raw attention, so eyeballs, into money. And then what we do with that money to kind of spin the entire flywheel. And we do all of this in the service of the larger mission, which is to make real business education accessible for everyone. And the reason we made that the mission is because when Layla and I had sold our first company, we're like, you know what, what's something that gets us out of bed every day? What's something that we're really motivated by? And we are products of the personal involvement, alternative education, if you will, world. And it's the thing that lights us up the most. And there are very few people who have the credibility to teach business. Their sense people do it. Not all people who have a lot of credibility who do it. And the people have the most credibility don't do it because they're doing other stuff. And so we thought that that would be

really good void to attack. So let's walk through how we actually make money. So at the onset,

we have eyeballs. So there's this big world of people out here, right? And so these eyeballs for us,

the ones that we are really targeting,

are business owners and people who are one degree from that, which would be business-interested,

entrepreneurs, seekers, people who want to turn whatever they do into some sort of business.

Now, the vast majority of people who are what I would consider the entrepreneurs,

we help them directly, but mostly for free. And then the business owners who have sent up are the ones that we end up eventually monetizing and create for the relationships with. And so you can kind of think of this kind of like an onion. And there's going to be a handful of arrows that work around, but I'll do my very best to describe this too. All right. So this is where we put our media. So this is kind of the first big

input that we have as a business. This is where our content goes. This is courses that we have

on our site, content, podcasts, et cetera, YouTube videos, all of this stuff goes in here. This is what

we create every day. We put money and we put effort and we put team into this. This thing gets some of this attention.

And so then we move to the next part of this process. So we have to get this raw attention to then

give us some sort of contact information so that we can create some sort of conversion event.

Now, depending on where these people are, some people convert because they want to join our

email list for the Mosey Minute,

which is in some ways a product in of itself, which then gets people on that list so we can

further advertise to them. The next thing that some people do is that they'll go to school,

which is one of our portfolio companies that we have so people can start communities online.

It's the only big brand association that we've made publicly,

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