Light that spark fire nation, JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast network with great shows like Goal digger.

Today we'll be breaking down the process of becoming disruption per roof to drop these value bombs.

I have brought brand Cooper into EO fire studios, the New York Times bestselling author of the lean entrepreneur and founder of Moves the Needle.

Brand serves as a trusted advisor to startups and large enterprises around the world.

And today, Foundation will be chatting about what does disruption prove mean for businesses exploration behavior.

We'll talk about why you need that and two things you can do to get started right away and so much more when we get back from thinking our sponsors.

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Brand say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Shout out to the nation happy to be here john thanks for having me I think that people are execution minded and we love to say you know a failure is a failure to execute and we love to talk about we got to execute this and execute that we're in execution mode.

And I don't know that everybody would disagree with this but it's not top of mine is is learning is being an exploring mode and I think this is true of of all entrepreneurs is embracing the learning exploration side in order to be better executing.

I love saying be curious like fire nation just be curious like be adventurous like actually want to learn to educate yourself to to peek around that next corner I mean why not I mean this is a very exciting world if you let it be.

Most people brand they seem to be screaming from the rooftops disrupt your industry if you're not disrupting your industry you're dying but why would we want to become disruption proof.

I think it's because our daily lives feel disrupted so even from a business sense if we look at the pandemic we look at global supply chains stuck ship stuck at a Suez Canal that disrupts supply chains if we look at ransomware attacks brought down a health care system here in San Diego if we look at the mass resignation that the big corporations are talking about.

We have these disruptions because of the interconnected world that we live in and the speed of information and even the speed of disinformation john.

We live in a more complex world than we're used to and that we face so much uncertainty that we actually have to start thinking about in my view managing and structuring our companies differently to deal with a world filled with uncertainty.

And so that's what disruption proof means how do we actually build into our processes and into the very organization of our companies the ability to be resilient aware of all of the changes dynamic able to change what we're doing based upon new information.

What does this mean for businesses I mean what does disruption proof mean for those people that are listening are entrepreneurs are small business owners what does that mean.

So in practice it means this ability to delegate decision making it means empowering our employees to solve problems it means teaching them not to wait for us to tell them what to do but to drive impact in their daily lives and so it's a it's a different mindset it's.

It even gets back to the learning or the exploration mode that we were discussing earlier it's building into our daily work this ability to be curious and to look outside of ourselves and take in new information and to solve problems as we run into them and.

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