Boom! Shake the room fire nation! JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network with great shows like Gold Digger.

Today we'll be breaking down how to use the Pay2Play launch strategy to have your biggest launch yet to drop these value bombs I've brought my dear friends.

Jill and Josh Stanton into EO Fire Studios. Josh and Jill are the co-founders of Wealthy Course Creator.

Their slice of the internet where they help digital course creators and coaches have bigger launches, change more lives and make more money than they know what to do with.

In Fire Nation we'll talk today about the Pay2Play launch model. We'll talk about paid versus free launches. We'll talk about your pitch how to do it right and so much more when we get back from thinking our sponsors.

Whether you run an existing e-commerce business, a brick and mortar or you're ready to become an entrepreneur, Helium 10 can help join over 1 million Helium 10 users worldwide by signing up for a free account at Helium10.com-slashfire.

The My First Million Podcast features famous guests, discusses how companies made their first million in brainstorms, new business ideas based on the hottest trends and opportunities in the marketplace.

One recent app was all about how venture capitalists make money, listen to My First Million wherever you get your podcasts.

Fire Nation, as I mentioned in the introduction, I have brought my dear, dear friends back onto entrepreneurs on fire to talk about how to use the Pay2Play launch strategy to have not your smallest but your biggest launch yet.

Before we get into the amazing stuff that I've already teased in that introduction, I want to ask Jill and Josh to just take a couple of minutes and talk a little bit about their rebranding because they had an amazing brand which is still an amazing brand and they did a little bit of a shift and I would love to hear the two of you talk through it.

Jill, Josh, what's up? Welcome and talk us through it.

So, to be back, are we, we're like the most popular guests, are we? Other than Kate, EO5 history. I think every time you guys are on, I hear nothing about why are they not regulars like weekly?

We wonder the same thing. You should think about that after this interview. I'll talk about that later.

So, it's a really good question. Why did we rebrand? So, just give a little bit of context, keep the story nice and short. So, it was screwing on to five. It was brand we started back in 2012. And so, 2012.

Anyway, great to disagree. So, we started this thing quite a while ago now and at that time, we didn't even really, we just kind of started as like a blog and we were like traveling the world and we were like, you know, running affiliate sites and things like that.

And then over that time, we really evolved and what we generally focus on now is like our passion, which essentially helping coaches and course creators in all these different niches, package and sell their knowledge.

And so, what we just realized was that, you know, screwing on to five, it doesn't specifically speak to those individuals who are looking to do that. And so, we said, hey, why don't we just rebrand or at least let's just start a new brand called wealthy course creator, which speaks directly to those people that we really hear to serve.

And what their ideal outcome is to what their ideal outcome is.

And I don't think it's a, if you're like thinking, if you've got a brand right now and you're just like, I just feel kind of stale, feels like I want to move in a different direction, there's nothing wrong with changing.

You know, this happens all the time in other industries like restaurants rebrand, fashion labels rebrand.

Like this stuff happens. Software.

Software's like these things happen on a pretty frequent basis. And there's nothing wrong with changing. If you feel like you're just hit a bit of a brick wall and maybe you're just making some changes in general in your business.

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