Beauty Brand DNA Ft Amanda Baldwin, President of Supergoop!

Naked Beauty

The Naked Beauty Podcast

Arts, Fashion & Beauty

4.7 • 1.2K Ratings

🗓️ 16 September 2019

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Every great brand has something in it that’s very unique and distinctive and belongs on this planet, and the best brands are the ones that know how to take that and constantly evolve it. Those brands stand the test of time.” - my guest, Amanda Baldwin

Over the past three years, UV protection brand Supergoop! (est. 2007) has rapidly become a household name, and it’s no surprise that President Amanda Baldwin is behind the effort. Having received degrees from both Harvard and Wharton, experience as a private equity investor and marketing director at Dior and Clinique, Baldwin has an unparalleled understanding of both beauty technology and narrative. Now, as her work with Supergoop! founder Holly Thaggard continues to grow, the duo’s number one mission is to build an education and love around a product that so many people tend to avoid: sunscreen! Listen to hear us discuss:

How to stand out when trying to start a career in beauty
Brand DNA and origin story of Supergoop
The business of beauty and how it’s changed
What she learned working at LVMH
What every great brand has
The story behind the famous (& my fave) Unseen Sunscreen
What clean beauty really even means?

& so much more

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Transcript

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0:00.0	Hello, hello, it's Brooke Devard and you're listening to the Naked Beauty
0:10.7	podcast. I don't usually talk to founders or presidents of
0:16.0	skincare brands or cosmetics brands, but I love Super Goop so much and I was so
0:21.6	impressed with Amanda's background. They actually reached out to me to have
0:25.6	her on the show and I knew she was from New York. You know I researched all of my guests beforehand so it's a good conversation but I actually didn't even know that we went to the same school until we began the interview.
0:37.8	She was like, I think you went to the same school as me.
0:40.0	So that was really cool.
0:41.0	We didn't overlap, but she is so smart,
0:44.2	she is so about her business,
0:45.5	and you guys will hear immediately from when she speaks.
0:47.8	And Amanda also has this really great background
0:50.1	as an investor with her experience in private equity,
0:52.4	so I wanted to understand what
0:54.2	are investors looking for when they decide whether or not they're going to invest in
0:58.2	the next big beauty brand. Super Goop has taken mean, meteoric rise.
1:02.9	She's been the president of Super Goop for three years.
1:06.3	We spend a lot of time talking about sunscreen and SPF,
1:09.1	my favorite skin care tip of all time,
1:10.9	so it was great to just nerd out on sunscreen with someone.
1:14.3	But we also talked a lot about building a brand and brand DNA.
1:19.6	And as we were talking, it really made me think about the brand of this show and what's on
1:24.4	brand for naked beauty and I don't talk to a lot of like executives because I've
	...

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