So here's the thing, entrepreneurs, leaders, sales people.

We all want to create consistent, repeatable, and scalable ways to grow our business and our income.

And we want to do it better, faster, and more seamlessly.

Why?

So we can actually enjoy our lives, take vacations,

and spend the quality time what we want

with the people that we love.

How do we do all this without spending a fortune

or running ourselves ragged.

That's the big question, and this show is dedicated to the Tom Ferry show on the road in a car, want to get right to it.

There's no doubt, as I've been talking about and you've been feeling it, there are changes happening

in the market.

Now I don't mean the world is falling apart and under any

circumstances what is happening though and you see it in your town the areas

that used to be selling in two seconds by just putting in the MLS are now

sitting on the market those

properties a little bit longer which tells me that you and I we need to get ahead of the

curve on our pricing strategy and we got to get comfortable asking for price reductions.

I want to reiterate, as I've said a few times, certainly on Facebook live and Instagram live,

that the vast majority of real estate professionals maybe you watching this, call it 4,000,

6,000 people, have never been in a market like we're going into. So skills matter, my

friends. So let me just remind you first and foremost today when it comes

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