Batching Content Can Actually Hurt You Sometimes (Here's Why)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 March 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2410, we discuss why batching content can actually hurt you sometimes. As you may already know, Eric and Neil batch content for this podcast, sometimes up to four or five weeks in advance. While this is a great time-saving strategy that can help you post more consistently and repurpose content across platforms, there are also a few downsides, including the ability to stay on top of trends as they happen. Join us as we outline some of the ways that content batching can hurt your brand and how you can adjust your process appropriately! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Batching Content Can Actually Hurt You Sometimes (Here's Why). [00:43] Downsides to batching content, including being slow to respond to topical issues. [01:25] How batching content ahead of time can prevent you from leveraging trends. [02:11] The psychology behind why reaction videos perform so well. [02:40] Adjust your batching process to make room for current events in your content. [03:36] Exploring the relationship between trending topics and audience retention. [03:50] Tips for batching your content appropriately (flexibility is key!) [04:15] That’s it for today! Don’t forget to rate, review and subscribe! Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Chartable Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	All right we're going to talk about batching content and how sometimes it can actually hurt you and here's why.
0:25.8	So here's some thoughts.
0:27.1	For this podcast, for marketing school, it's daily, and you know, we go for five to ten minutes or so.
0:31.6	We're trying to extend them a little longer because we've gotten feedback from people and we batch our content, right?
0:36.5	And so sometimes we'll batch our content for four to five weeks ahead of time because Neil and I have travel and you know there's life as well.
0:43.0	But we've learned a couple lessons.
0:44.6	There's a good side of it is where we save a lot of time
0:46.8	and then we don't need to worry about it for a while.
0:48.7	But there's also a negative.
0:49.7	So as an example, in today's session,
0:52.4	sometimes we want to talk about trending topics and so
0:54.3	S. V. Silicon Valley Bank getting shut down by the government that's something we want to talk about
0:58.8	sometimes we want to react to the news quickly but when you batch content you have an entire process and it's
1:04.5	actually more difficult so Neil was like dude can we like publish this tomorrow and I
1:07.9	just went to my team I was like hey what can we do and so we for sure could get it
1:11.2	on to YouTube we're gonna get this on the YouTube.
1:13.0	In terms of the editing piece for the podcast,
1:15.0	my guy in the Philippines, my man Yannes,
1:18.0	he's already asleep right now, right?
	...

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