Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your

instructors Neil Patel and Eric Sue.

All right, so we're going to talk about one easy way to skyrocket your conversions today.

It's funny, we don't talk about conversion rate optimization that often.

And one of the main reasons we love talking about conversion rate optimization at least when Eric and I are together

When we're at events or whatever it may be is because it's one of the biggest leverage points in marketing, but yet when we talk about it publicly,

no one really cares to listen as much, but it's something that we still want to talk about because it's something that is a necessary evil and just think of it this way.

I know the market or the economy isn't that great right now, but generally speaking, advertising

costs can go up into the right.

So how do you end up combating that? You need to

optimize your convergence. So today I thought it would be fun to do something in

which Eric and I both share the number one way we believe you can skyrocket your conversions.

Now Eric, let's do something fun.

You can give yours and I can give mine and we can see what we both think. Who wants to start first?

I'll go. So I believe that if your offer is a direct reflection of your conversion rate.

So for example, I have a digital marketing agency single grain, right? If you come to my

site and it says, you know, talk to sales, that is the offer, right? Like talk to sales. How enticing

is that? Like what is a conversion rate going to be on that versus like get a free marketing plan?

Okay, that's better. Convergen rate's probably going to be better or get free marketing help for an entire year, right?

Like that's going insane, right?

So the level of your offer matters because at the end of the day it's like, what am I going to get out of it?

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