How YouTube And Spotify Are Changing The Podcast Game

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 March 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2409, Neil and Eric talk about how YouTube and Spotify are changing the podcast game. You might think that with five to 10 million podcasts in existence, the world of podcasts is saturated, but that couldn’t be further from the truth. In fact, now is the perfect time to get into the podcasting space; tune into this episode to hear why! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How YouTube And Spotify Are Changing The Podcast Game. [00:27] The recent announcement made by Spotify impacts the discoverability of podcasts on the platform. [00:53] How YouTube is taking advantage of the podcast space. [01:03] Comparing the number of YouTube Music/Premium and Spotify subscribers. [02:01] The importance of having a video version of your podcast. [03:00] The number of podcasts that exist. [03:12] Figures that show how to podcast growth has been decreasing over the years. [03:42] Why Spotify is putting so much money into podcasting. [04:31] Go out there and create a podcast! [04:48] Tools that you can use to repurpose your podcast content. [05:20] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Spotify YouTube Music Exploding Topics Joe Rogan ChatGPT Craftly.AI Jasper Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	All right so we are going to talk about how YouTube and Spotify are changing the
0:24.2	podcast game. So I will give some context here. First and foremost, Spotify
0:28.3	recently just announced that they are adding a Tik-Tok-like feed to make
0:32.1	discoverability available for
0:34.0	Podcast. So especially if you're you basically have to be uploading video
0:38.0	podcast to Spotify to get that Discoverability and people can just basically swipe to
0:42.0	save I believe and that's going basically swipe to save I believe
0:43.2	and that's going to lead to more discoverability for podcasts. I'm interested to
0:46.2	see where that goes. I'm a little skeptical on that but we'll see. We'll let the
0:49.4	data talk and then YouTube is really doubling down on the podcast game.
0:53.2	So I saw something from Tech Crunch, the podcast are coming to YouTube,
0:56.9	YouTube Music, and so they're gonna have a dedicated section for it.
1:00.0	And look, YouTube premium, I'm just going to review some numbers here.
1:03.5	As of November, YouTube Music and YouTube Premium have over 80 million subscribers,
1:08.0	and Spotify still has over 205 million.
1:10.4	So it's actually pretty significant, but they want to allow the ability to kind of
1:14.2	meld the experience of listening to podcast, also on video and audio, just like Spotify.
1:18.4	So what do we think about this?
1:20.3	That's what we're going to talk about today.
	...

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