One of the biggest questions I get all the time is when it comes to tracking the success of your Facebook and Instagram ads is what is the difference between a custom conversion and a standard event.

So on today's quick tip, we're going to get back to basics and break down the difference between these two ways to track your conversions with your ads.

Let's dive in.

Welcome to the Art of Online Business Podcast.

My name is Rick Mulready, and I'm an online business coach,

Facebook and Instagram ads expert, lifestyle entrepreneur,

and I'm a total coffee snob as well.

Each week, you're going to learn actionable strategies, mindsets, and tips that take the guesswork out of growing and scaling a profitable online business so that you can truly

become an entrepreneur with impact. This podcast is your secret weapon for fast-tracking the growth of your online business.

Let's do this.

I felt the rain down in Africa.

What's up, my friends?

I've been listening to a lot of 80s music lately, and I have Toto Africa stuck in my head because

it's pouring out here today in San Diego.

Welcome back to the show, my friends.

I have never sung on the podcast here before and probably never will again.

I am Rick Mulready.

Thank you so much for tuning in today.

I really appreciate it. I hope you

and your family are doing well and you're safe. And today we're going to get back to basics on

today's Quick Tip episode. One question I get all the time is when you're tracking conversions

with your ads, what's the difference? Why do you use, why might you use a custom conversion

...