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The Art of Online Business

Back To Basics: Facebook Custom Conversions vs Standard Events

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 24 April 2020

⏱️ 15 minutes

🧾️ Download transcript

Summary

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is "What's the difference between a custom conversion and a standard event?" ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads. Please cl...

Transcript

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0:00.0

One of the biggest questions I get all the time is when it comes to tracking the success of your Facebook and Instagram ads is what is the difference between a custom conversion and a standard event.

0:12.0

So on today's quick tip, we're going to get back to basics and break down the difference between these two ways to track your conversions with your ads.

0:20.2

Let's dive in.

0:28.6

Welcome to the Art of Online Business Podcast.

0:31.8

My name is Rick Mulready, and I'm an online business coach,

0:36.2

Facebook and Instagram ads expert, lifestyle entrepreneur,

0:38.7

and I'm a total coffee snob as well.

0:44.1

Each week, you're going to learn actionable strategies, mindsets, and tips that take the guesswork out of growing and scaling a profitable online business so that you can truly

0:49.8

become an entrepreneur with impact. This podcast is your secret weapon for fast-tracking the growth of your online business.

0:58.9

Let's do this.

1:03.3

I felt the rain down in Africa.

1:07.2

What's up, my friends?

1:08.4

I've been listening to a lot of 80s music lately, and I have Toto Africa stuck in my head because

1:14.3

it's pouring out here today in San Diego.

1:18.0

Welcome back to the show, my friends.

1:19.0

I have never sung on the podcast here before and probably never will again.

1:23.9

I am Rick Mulready.

1:24.9

Thank you so much for tuning in today.

1:26.7

I really appreciate it. I hope you

1:28.4

and your family are doing well and you're safe. And today we're going to get back to basics on

1:33.3

today's Quick Tip episode. One question I get all the time is when you're tracking conversions

1:38.8

with your ads, what's the difference? Why do you use, why might you use a custom conversion

...

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