What the heck is going on with Facebook Messenger marketing?

In 2019, it was all the rage.

Everyone was talking about it.

We talked a lot about it here on the show.

It was that shiny object that so many of us were trying to figure out and leverage for our business.

And towards the end of 2019,

there started to be talk around Facebook making changes

to the types of messages that we could and could not send.

And then in March 2020,

so about two months ago, as of when I'm recording this,

they did.

They made some big changes to the kind of messages that we can and cannot send within Messenger.

And it's been a huge source of confusion for people, myself included.

And I've seen a huge downturn in the number of advertisers using Messenger.

It used to be that we could simply send a message to people on our

messenger list, ask a question, you know, get people to engage. And then that was enough to

begin a conversation within Facebook's rules. But all that's changed now, Messenger is still

very much a really effective marketing channel.

But if you're doing it wrong, if you're using it wrong,

Facebook can remove your access for breaking their rules.

I've been getting lots of questions over the past several months about Messenger.

And frankly, I've been trying to figure out it's been very confusing about the documentation that Facebook has put out.

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