Avoid Failure by Following These Marketing Principles with Seth Godin

EntreLeadership

Ramsey Network

Business, Management, Entrepreneurship

4.7 • 4.4K Ratings

🗓️ 25 October 2021

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Did you know one of the top questions we get asked week after week centers around how to scale a business? Everyone wants to increase their opportunities, leads and revenue—and marketing is a great solution to that problem. But where do we start? In this episode of The EntreLeadership Podcast, we sit down with bestselling author Seth Godin as he breaks down the difference between direct marketing and brand marketing and which one your business should invest in. Then in our second segment, George Kamel talks to two of Ramsey Solutions’ top marketing leaders, Jen Sievertsen and Trey Sheneman. They give you some tactical tips for how you can apply brand and direct marketing in your business right now. The EntreLeadership Podcast Books by Seth Godin Akimbo: A Podcast from Seth Godin RamseySolutions.com The Fine Print with George Kamel Learn More About EntreLeadership Coaching Download the EntreLeader's Guide to Hiring Schedule a Call With Tim, Our Producer Learn more about the offers from our EntreLeadership partners: BELAY | Gravy | Hite Digital | NetSuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	John Wannemaker famously summed up advertising by saying this.
0:13.0	Half of my advertising works, the problem is that I don't know which half.
0:17.2	Wasted advertising dollars, put a strain on small businesses cash flow.
0:21.2	And cash flow issues are one of the top five reasons that small businesses fail in the
0:24.9	first five years of operation.
0:26.9	So how should you focus your marketing efforts in your business?
0:30.4	From the Ramsey Network, this is the Entry Leadership Podcast, where we help business leaders
0:34.5	grow themselves, their teams, and their profits.
0:37.3	I'm your host, George Campbell, and today's episode is all about direct marketing and
0:41.1	brain marketing, which connects to our business driver of plan.
0:44.7	Our first guest today is Seth Godin.
0:46.8	He's a successful entrepreneur, best-selling author of 20 books, and has been inducted into
0:50.8	the marketing hall of fame.
0:52.5	We break down the difference between direct marketing and brain marketing and which one
0:56.3	your business should focus on.
0:58.3	In our second conversation, I talk with Ramsey leaders, Trace Shenaman and Jen Severson,
1:02.8	about how we use direct and brain marketing here at Ramsey Solutions.
1:06.6	Up first, here's my conversation with Seth Godin.
1:10.9	Seth, it's so great to talk to you today.
1:12.7	How you doing?
1:13.7	I'm doing okay.
1:14.7	Thank you for having me.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramsey Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramsey Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.