Averr Aglow - You Deserve to Look & Feel Amazing

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 6 October 2022

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Camille and Levi say, “What does it do for the individual? What is the problem we solving? When we first started talking to chemists, they would say don't put so much energy and effort into your formula, because people only stick to a skincare routine for about six months, and then they jump. And we were like, why? It’s because they are paying for something they're not getting, so they move on looking for something better.”

They go on to say, “We think, if you focus your energy on solving a genuine problem, then why would customers go anywhere else?

Today we talked with Camille Chulick and Levi Chulick, Founders of Averr Aglow. Averr Aglow is a brand that offers natural skin care products to help achieve clear, nourished, and radiant skin by using the best ingredients, vitamins, and minerals..

We discussed topics from becoming entrepreneurs to building a skincare brand, and the lessons learned. Topics include:

* Why they are grateful for their parents
* What they would if they had kids
* An overview of Averr Aglow
* Why they look for patterns of success in business and you should too
* Why they think you should bet on yourself
* If you want to be an entrepreneur, combine a problem to solve and passion
* How their research led them to more than just a product business
* How Acne works
* Where they find their ingredients
* Why they prefer the term “healthy aging” versus Anti-aging
* Why people jump from skincare to skincare routine and what they do differently
* A review of their products

Join Ramon Vela, Camille Chulick and Levi Chulick as we break down the inside story of Averr Aglow, on The Story of a Brand.

For more on Averr Aglow, visit: https://averraglow.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player.

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Transcript

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0:00.0	So, you know, what is there other people out there that are battling the same problem?
0:03.5	So I started helping her with the demographic research of it.
0:06.6	And it was an eye-opener for me.
0:08.8	I, you know, we started reading, you know, the Reddit threads where, you know,
0:12.0	where we're kind of like, we're starting to look to see and find all these,
0:14.8	there's this whole community of at the time we're looking at these women. And, I mean, the emotional toll and pain that they carry on a daily basis because of this problem.
0:24.9	I didn't know.
0:25.6	I mean, I'm living with someone that had the same problem.
0:27.4	And I didn't even realize that.
0:28.6	And I remember at one point, there was a thread I read in this girl.
0:31.1	I mean, just opened her soul online and explaining what it's like to wake up in the morning, looking in the mirror, the,
0:38.3	the dread that comes over her and the tears that come down her face of just like another
0:43.0	day I got to battle this. And her closing statement was like, it almost kind of like sent
0:47.9	chills on my back. I was like, I would sell my soul to the first person that can solve this
0:51.7	problem for me. And I remember I looked at Camille and I said, have you ever felt this way?
0:55.9	And she said, yeah, I have.
0:57.3	And that's why I was like, okay, I'm in.
0:58.8	Like, we're, we're changing the world.
1:00.7	Like, we got to solve this problem.
1:18.6	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
1:24.2	I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase.
1:28.3	So each week, I interview the founder of a consumer brand, unpack their story, their products, and their mission so you can decide which products are worth buying
	...

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