Talia di Napoli - Most Delicious & Authentic Neapolitan Pizza

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 7 October 2022

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Edouard says, “our mission is to be stay brand ambassadors of Naples and we will not change that. And if I have to have lower profitability because I am using the best ingredients, I will do that. And if I have to stay in Naples and pay astronomical ocean freight, which is what is happening now with the logistical crisis, I will do that. I want to go to bed at night and know that I am making an authentic Neapolitan pizza, period. Otherwise I will do something else.”

Today we interview Edouard Freda, Founder & CEO of Talia di Napoli. Tali di Napoli offers people authentic Neapolitan pizza - made in Italy, by master pizzaiolos, using local, all-natural ingredients.

Edouard’s approach to making the high quality pizza is rare in the frozen pizza market. He says “it's not a very capitalistic approach because when we pick ingredients, we go by taste and not buy price. And that's a mistake, if you ask any buyer. However, when we try the ingredients and we fall in love with them, and we look at the price, we're like, Oh, wow that's four times what we thought but we're ready to pay for the quality.”

We discuss:

* Grateful for the family business and the trust they place on him
* Overview of the brand
* How he got started
* The opportunity they saw in the market
* Why they want to bring Naples to the world
* Breakdown of their model from craftsmanship to quality control to their unique freezing process
* Why following the Neapolitan Pizza Guide is so critical to them
* What he means by the “sleeping pizza”
* Why their approach is not aggressively capitalistic
* The story of the Margherita pizza
* How they choose their local ingredients
* Review of the products

Join Ramon Vela and Edouard Freda as we break down the inside story of Talia di Napoli on The Story of a Brand.

For more on Talia di Napoli, visit: https://www.taliadinapoli.com/

Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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Transcript

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0:00.0	one point about the pizza guide, the name of the pizza guide is Il Disciplinar, which comes
0:06.0	with the word discipline. And so il disciplinarre, like we said, this document that it's very
0:12.3	precious and we'll speak about in a moment because pizza making is an art. And you are,
0:18.5	when you're a pizza chef, you're responsible to protect and convey the art.
0:22.9	If you want to go outside of the art and of the discipline that was created, you're obviously
0:27.9	encouraging aloud, but then, you know, the authenticity of the product changes.
0:32.0	And so in Naples, you know, the Apollitan pizza is so, so important.
0:37.3	It's the closest thing to a religion, I would say.
0:48.5	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
0:54.5	I'm Ramon Vela, and I believe that people want to know more about the brands and the
0:58.7	products they purchase. So each week, I interview the founder of a consumer brand,
1:03.3	unpack their story, their products, and their mission so you can decide which products are
1:07.3	worth buying and which brands are worth supporting.
1:13.1	Edward says, our mission is to stay brand ambassadors of Naples and we're not going to change that.
1:19.6	And if I have to lower profitability because I'm using the best ingredients, I will do that.
1:24.5	And if I have to stay in Naples and pay astronomical ocean freight, which is what is happening now with the logistical crisis, I will do that. And if I have to stay in Naples and pay astronomical ocean freight, which is what is happening now with the logistical crisis, I will do that.
1:32.2	I simply want to go to bed at night and know that I am making authentic Neapolitan pizzas, period.
1:39.0	Otherwise, I will do something else.
1:42.0	Today, we interviewed Edward Freida, founder and CEO of Talia de Napoli.
1:48.7	Talia de Napoli offers people authentic Neapolitan pizzas made in Italy by master Piazzalos
1:55.1	using local all-natural ingredients.
1:58.8	Quite frankly, Edward's approach to making the high quality pizzas is rare in the
	...

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