Automating Your Reputation Marketing to Build Trust in Your Brand And Get More Customers
The Home Service Expert Podcast
Tommy Mello
4.8 • 705 Ratings
🗓️ 23 October 2020
⏱️ 68 minutes
🧾️ Download transcript
Summary
Lars Kristensen is an entrepreneur, marketer, and the founder and CEO of NiceJob, a company that specializes in reputation marketing for small businesses. He also established WindowCleaning.com, a premier network of window cleaners in North America serving more than 900 locations, and Stromme, a Digital Ad Agency delivering results for Samsung, Nestle, and other major brands worldwide.
In this episode, we talked about marketing strategy, reputation marketing, digital marketing, entrepreneurship...
Transcript
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| 0:00.0 | So we mentioned at the beginning the importance of conversion rates. |
| 0:04.6 | Conversion rates go through the roof when you add social proof. |
| 0:08.4 | Because it's the same psychology as when you're looking at the Google My Business 3-pack, |
| 0:13.3 | you're trying to validate your decision based on what other people say. |
| 0:18.6 | We all do it. |
| 0:19.4 | We do it with every purchasing decision. Hey, |
| 0:21.9 | you know, husband or wife, hey honey, what do you think of this purchase? We're trying to validate |
| 0:26.6 | our decision based on what other people say. So when we take that social proof and you put that |
| 0:32.1 | on your website, you can validate the visitors' decisions before they even make the decision. |
| 0:39.4 | So your conversion rate, how many customers click on call me or lead request, goes up and therefore you get more sales. |
| 0:49.3 | Welcome to the home service expert where each week Tommy chats with world-class entrepreneurs and experts |
| 0:55.6 | in various fields, like marketing, sales, hiring, and leadership to find out what's really behind |
| 1:02.0 | their success in business. Now, your host, The Home Service Millionaire, Tommy Mello. |
| 1:11.0 | Welcome back to the Home Service Expert. I'm Tommy Mello. Welcome back to the home service expert. |
| 1:13.1 | I'm Tommy Mello. |
| 1:14.4 | This is a special guest. |
| 1:15.9 | He's a CEO of an awesome company. |
| 1:17.8 | He's an expert in marketing strategy, window cleaning, reputation, marketing, digital |
| 1:23.2 | marketing and entrepreneurship based out of Vancouver, Canada. |
| 1:27.5 | He's the nice job job incorporated founder and CEO. |
| 1:30.5 | He started in 2015 and he's still doing it. |
| 1:34.4 | Windowcleaning.com, founder and CEO from 2010 to 2018. |
... |
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