Authenticity Builds Real Influence (Not Performance)
Negotiate Anything
American Negotiation Institute
4.7 • 748 Ratings
🗓️ 17 December 2025
⏱️ 108 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | Most small business owners only think about insurance after something gets wrong. |
| 0:04.6 | Don't be that person. |
| 0:06.4 | With Next Insurance, you get fast, affordable coverage in minutes. |
| 0:10.3 | No calls, no waiting, and no nonsense. |
| 0:13.3 | Protect your business today at nextinsurance.com. |
| 0:17.2 | You know you want to start a business. |
| 0:18.9 | What you may not know is how to make it a reality. Just visit goaddy.com to get started. That's goaddy.com. Premium features require paid subscription. See terms on site. Welcome to this negotiation masterclass edition of Negotiate Anything. With over 1,600 episodes featuring some of the world's brightest minds, we've |
| 0:38.8 | carefully curated three powerful conversations for you. What makes this so special is that you'll |
| 0:44.3 | hear how different experts from different industries approach the same challenge in their own unique ways. |
| 0:50.6 | Our goal is to give you multiple perspectives so you can build your own unique style. Success doesn't |
| 0:56.3 | look the same for everyone and in this masterclass you will see exactly why. Let's dive in. |
| 1:02.1 | So Luke has a really cool story because he came into law school with a lot of business experience |
| 1:06.8 | with his own business and then was able to parlay that into a really great position coming |
| 1:12.2 | straight out in a law firm. And now he's working with Scott's as an in-house counsel. So he has |
| 1:20.1 | a great professional journey. So I'm just going to give the floor to him and you can just tell us |
| 1:24.5 | more about it and more detail. Sure, sure. Yeah, it's definitely been a journey. |
| 1:28.5 | Sometimes I feel so, I feel so young. And then I look back in my bio and I'm like, oh, my gosh, |
| 1:33.5 | I'm not that young anymore. But I was, I went to undergrad at Wake Forest. And when I was there, |
| 1:42.4 | I knew I wanted to just be done with school for a while. And so I accepted a position at an Forest. And when I was there, I knew I wanted to just be done with school for a while. |
| 1:45.8 | And so I accepted a position at an investment firm, publicly traded investment firm outside of |
| 1:51.3 | Philadelphia with the whole thought of doing that for a year or two and then going into law school. |
| 1:57.0 | And in doing that, I just really enjoyed kind of digging deep into the business side. And I got into finance and business and everything. And in law school, kind of just took a back seat to that. And after kind of spending about five and a half or so years doing that, I had the opportunity to partner with a good friend of mine and launch a sports management firm down in Miami, Florida, |
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