4.7 • 3K Ratings
🗓️ 23 November 2020
⏱️ 60 minutes
🧾️ Download transcript
As the founder of Brother Vellies, a sustainable luxury accessories brand supporting local artisan economies all over the world, Aurora James has been pushing the fashion industry forward and reframing our definition of a luxury good for some time now. On this episode of Second Life, we’re welcoming Aurora back to discuss new projects that have solidified her status as a visionary changemaker and industry leader—including the 15 Percent Pledge, a nonprofit advocacy organization urging major retailers to commit 15% of their shelf space to Black-owned businesses.
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0:00.0 | Hi everyone, I'm Hillary Kerr, the co-founder and chief contact officer of Huwa Ware, and |
0:12.3 | this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
0:19.5 | We're talking about their work journeys, what they've learned from the process of setting |
0:23.7 | aside their doubts or fears, and what happens when they embark on their Second Life. |
0:29.8 | Today on the pod, I'm bringing back a Second Life favorite, the one and only Aurora James. |
0:37.0 | The last time we had Aurora on the pod, we spoke about her many career pivots that led to |
0:41.4 | her founding the sustainable shoe and handbag line, Brother Vellies. |
0:46.5 | With a focus on supporting global artists and communities who hand make each of Aurora's |
0:51.0 | brilliant designs, the line is changing the definition of a luxury good. |
0:57.3 | Her shoes and bags have become a symbol of integrity and solidarity as beautifully exemplified |
1:03.4 | in the movie Queen and Slim. |
1:06.1 | But with the many hardships this year brought, Aurora found herself pivoting once again. |
1:11.6 | First, with her something special program, a subscription based model that supports local |
1:17.0 | economies around the world. |
1:19.4 | She also started the 15% pledge, a nonprofit organization that is advocating for racial |
1:25.3 | and economic equality by asking companies to commit 15% of their shelf space to black |
1:31.6 | own businesses, which will change the retail landscape and ultimately the American economy |
1:37.8 | for the better. |
1:39.2 | With all of this in mind, it's no surprise that Aurora is being honored at the Footwear |
1:43.6 | News Achievement Awards as this year's person of the year. |
1:47.7 | Oh, and did I mention she's also writing a memoir because that is happening. |
1:52.7 | It lists to say Aurora is the definition of a visionary and a changemaker and we are |
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