Noura Sakkijha: CEO and Co-Founder of Mejuri

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 30 November 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Noura Sakkijha, the CEO and co-founder of Mejuri, founded the beloved fine jewelry brand with one mission: to empower consumers to buy jewelry for themselves rather than waiting for a special occasion or a gift from a significant other. And with over 800k followers on Instagram and a game-changing weekly drop model, the brand is, simply put, crushing it. It only makes sense that Sakkijha comes from a family of jewelers. Still though, her career path was anything but linear. On this episode of Second Life, find out how Sakkijha went from industrial engineering to founding and leading Instagram’s favorite fine jewelry brand.

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Transcript

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0:00.0	This episode is sponsored by Amazon Handmade. Amazon Handmade is the destination to find unique
0:07.3	handcrafted products created by artisans and makers from around the world. With categories like
0:13.9	home and kitchen, jewelry, baby, beauty, stationary, and even pet supplies, you'll be sure to find
0:21.7	something you love all while supporting small businesses. Plus, handmade items make for incredible
0:29.2	gifts. Check out my gift guide for this holiday season at amazon.com slash Handmade Holiday.
0:41.9	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where,
0:48.4	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:55.6	We're talking about their work journeys, what they've learned from the process of setting aside
1:00.6	their doubts or fears, and what happens when they embark on their second life. Today on the pod,
1:07.3	I'm speaking with the co-founder and CEO of Missouri, Nora Sikiesha. At the helm of Instagram's
1:15.4	favorite find jewelry brand, truly, they have over 800,000 followers today. It's no surprise that
1:22.4	Nora's background is deeply rooted in the jewelry world. In fact, she's the third generation
1:28.8	in a family of jewelers. Still though, Nora's path was anything but linear. Instead, she found
1:36.5	herself studying industrial engineering before getting her MBA at the same time she was working at
1:43.3	one of the top financial institutions in Toronto. But after five years, she decided to return to her
1:50.4	roots on her own terms. Tired of the traditional messaging that jewelry should be purchased by a man
1:56.6	for his partner, Nora built her brand around the idea that women or anyone really should feel
2:03.2	empowered to buy fine jewelry for themselves. Today, the direct-to-consumer brand uses a weekly
2:10.4	drop model and blends traditional craftsmanship with modern manufacturing to create an industry
2:16.6	disrupting company. Today, Nora has raised $32 million in Fisi funding and leads a team of over
2:23.6	190 people. She is so intelligent and so savvy and we are lucky to have her on the show.
2:31.2	Now, on Second Life, it's Nora Sikiesha.
	...

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