Sarah Paiji Yoo: Blueland Co-Founder and CEO

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 16 November 2020

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sarah Paiji Yoo’s mission is simple: we shouldn’t have to sacrifice a clean home for a clean planet. As the CEO & Co-Founder of Blueland, a brand eliminating single-use plastic by creating innovative household products in reusable packaging, Yoo has become a leader zero-waste lifestyle movement. On this episode of Second Life, hear how Yoo has not only founded this brand but has also successfully started and sold numerous others—ultimately learning the importance of personal and professional evolution.

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Transcript

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0:00.0	This episode is sponsored by Amazon Handmade. Amazon Handmade is the destination to find unique
0:07.3	handcrafted products created by artisans and makers from around the world. With categories like
0:13.9	home and kitchen, jewelry, baby, beauty, stationary, and even pet supplies, you'll be sure to find
0:21.7	something you love all while supporting small businesses. Plus, handmade items make for incredible
0:29.2	gifts. Check out my gift guide for this holiday season at amazon.com slash Handmade Holiday.
0:41.9	Hi everyone! I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear.
0:48.4	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:55.6	We're talking about their work journeys, what they've learned from the process of setting aside
1:00.4	their doubts or fears, and what happens when they embark on their second life. Today on the pod,
1:06.8	I'm speaking with the co-founder and CEO of Blueland, Sarah Paijiu. The company is creating
1:14.8	biodegradable and thoughtfully designed products, including refillable kits for non-toxic household
1:20.6	cleaners, soaps, and laundry detergent. To date, Blueland has raised over $3 million and has saved
1:29.2	more than 500 million plastic cleaning bottles from ending up in our landfills and oceans.
1:36.2	At the helm of such an innovative company, it's not surprising that Blueland isn't Sarah's first
1:41.1	go around. In fact, she spent years building brands, but in quite a different industry, specifically
1:48.5	fashion and retail. Sarah's first company was the mobile shopping platform Snap-Echt,
1:53.7	which she sold to price-grabber just two years after launch in 2013.
1:58.8	She was then a founding partner at the Startup Studio launch, which created a slew of incredible
2:05.4	brands, including the Children's Clothing brand, Rockets of Awesome. There's no doubt that Sarah
2:10.8	knows how to found and lead brilliant businesses, and I can't wait for you to hear how she continues
2:16.2	to push her career and industries forward. Now, on Second Life, it's Sarah Pigey-U.
2:28.1	So let's take it back to the beginning. What did you study in school, Sarah, and what did you
	...

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