Auralie - Working to End Fast Fashion
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 January 2022
⏱️ 27 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, and Yotpo**
“To help women find confidence in their true selves,” that's the mission behind Auralie. In part 1, we have Tessa Jennifer, Founder of Auralie, a multi-brand retailer.
Tessa worked in fast fashion but soon realized the harm that fast fashion had on the environment and other areas. According to her, most people don’t understand what damage is caused by fast fashion. So Tessa launched a platform where women can choose clothing from slow fashion brands.
She carefully chooses brands. Tessa checks the source, quality, and treatment of employees of the brands she carries before deciding to carry them. She is inclined to support women-owned brands.
She discusses:
* Gratefulness
* Overview of the brand
* Fast fashion and slow fashion
* Lack of knowledge
* Her criteria for brands
Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand.
For more on Auralie, visit: https://auraliestudio.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:26.9 | Yeah, so R.L.E is a multi-brand retailer. My mission with Arley is to help women find confidence in their true self. |
| 0:34.5 | I started this, I mentioned before I started this just right after having my baby. So my body changed all my clothes pre-pregnancy didn't fit. And I feel like I wasn't like myself. And then I bought this dress. I put it on. and then I feel like, wow, this is me. |
| 0:55.6 | And I truly feel like confident in there, like really being myself, true confident, not the kind of confident that you would make up when you go for a job interview, you know? |
| 1:10.7 | And I realize when you're just being yourself |
| 1:13.7 | and you're in your true self as who you are, that's when you're the most confident. So my mission |
| 1:22.1 | with RLE is helping women find that confident. So we want to help women find from all those selection that I'm sure can be overwhelming. |
| 1:35.3 | I want to help people find just the right pieces for them with the brands that are doing the good thing out there in the world |
| 1:47.7 | with their processes, their selection, offering the highest quality. And I truly believe when |
| 1:54.8 | you're mindful about yourself, it goes to all of your, the aspect of your life, like what you put on your body. |
| 2:03.2 | You're not going to be mindful with your life and then consume past fashion or consume like junk food whatsoever. |
| 2:10.3 | It doesn't go like that. |
| 2:12.9 | So part of what we're offering at Arley is smaller brands that truly care about their processes, the people that they work with, their manufacturer, where the fabric resources, all that supply chain that the end customer might not see. |
| 2:38.6 | So all the work has been done for you by us. |
| 2:47.8 | This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking to drive customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition. |
| 2:54.4 | With Yotpo, brands can provide value through a strategic loyalty program |
| 2:58.6 | and ensure shoppers come back time and time again. |
| 3:02.5 | Want to know more? |
| 3:03.6 | Visit Yotpo forward slash story of a brand. |
| 3:05.9 | That's Yotpo.com forward slash story of a brand. That's Yopo, YotPO.com forward slash story of a brand and turn your one-time shoppers into |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.