Auralie - Curating What People Want
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 4 January 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, and Yotpo**
“Curate what people want” that's the Auralie goal. In part 2, Tessa Jennifer, Founder of Aurelie tells you can never be 100% sure in her job but learning from mistakes makes you better.
She studies brands and picks individual styles beforehand. Tessa shares stories about customers who come to them not just because of clothes but also their values. Auralie’s blog also features creative people in the industry.
She suggests going to the new arrivals section of their website for fresh styles. They also have a list of designers and best-selling collections for every week. Auralie started with clothing and jewelry. Right now, they are expanding to shoes, too. Being on social channels like Instagram and Pinterest helped them reach more customers.
Here she talked about:
* How she chooses cloth pieces
* Auralie's values
* Building a community
* Opportunity to expand
* How she got the word out at the start
Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand.
For more on Auralie, visit: https://auraliestudio.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.
As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.
Want to know more? Visit https://yotpo.com/storyofabrand
And turn your one-time shoppers into lifelong brand lovers.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:29.6 | We drop new products every week, a small drop, but if not every month. So in January, I know we will be dropping a quite big collection in the middle of January, so right after this episode is going on air. |
| 0:45.6 | And yeah, we always have the fresh product for people. |
| 0:52.0 | We try to curate what people want. We try to restop the most popular. |
| 0:58.0 | So if there's any product that you see on the site and sell out, we will, well, some of the product we will restock it. |
| 1:09.0 | If not, email us and we will do our best to bring it back. |
| 1:17.4 | This podcast is supported by Yotpo, the leading e-commerce marketing platform for brands looking |
| 1:23.0 | to drive customer loyalty. Now, I'm sure many of you know, customer retention is the new acquisition. |
| 1:29.9 | With Yotpo, brands can provide value through a strategic loyalty program and ensure shoppers come back |
| 1:36.0 | time and time again. Want to know more? Visit Yotpo forward slash story of a brand. That's YotO.com forward slash story of a brand and turn your one-time shoppers |
| 1:48.7 | into lifelong brand lovers. |
| 1:52.4 | Hey, don't forget to listen to part one of this amazing feature. |
| 1:56.7 | Now, let's get back to the story. |
| 2:00.0 | And so from that perspective, how do you choose the clothing, like, in terms of the brand |
| 2:06.4 | that you carry and the pieces that you carry? |
| 2:08.9 | Like, what type of process do you use to determine which of these pieces? |
| 2:14.0 | I'm imagining, and please correct me from it because I want to eventually help the consumers who are listening understand what, you know, what they're going to find on the website. Do you choose individual pieces? Do you choose the designers and then you carry their entire lines or do you choose individual pieces and then |
| 2:36.1 | what type of you know criteria or philosophy do you use to choose which pieces like how do you know |
| 2:42.8 | which ones they're going to do well and and and you know be popular and people want people |
... |
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