Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 25 October 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Attention doesn’t move sales or other brand outcomes, studies find (06:16) Marketing is no longer a regional game, it's a global first game (11:58) Parasite partnerships (14:28) Exploding topics unfair 24430 backlink play (17:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	So you have one here that says attention doesn't move sales or other brand outcomes studies find this is from ad age
0:06.7	Yeah, so you know the study is pretty much being that just because you get tons of attention like on social media, followers, you can get all the
0:15.2	attention in the world for your brand. It doesn't mean that you're going to generate any revenue. And the example we gave earlier,
0:22.0	this doesn't mean exploding topics went this way, but someone broke down the
0:27.0	SEO case study on how they release a lot of stats and data, built a ton of links links and grew their traffic from it.
0:34.4	That's another form of attention.
0:36.3	More attention doesn't necessarily directly correlate with more revenue.
0:40.3	And we're not saying exploding topics was exactly that way.
0:43.0	I think Brian did well overall and he's a really smart entrepreneur in a marketer.
0:48.0	But what people believe is, oh, I'm going to get all these followers, oh, I'm going to,
0:52.0	this campaign's going to go viral.
0:54.4	And it does very little for a revenue standpoint.
0:58.1	And Eric can actually share data on this.
1:00.9	He's had a lot of viral clips. One of them was your rich BFF and she talked about how you
1:05.4	need to switch your job every three years. Yeah. Right? And she's like, if you don't switch your
1:10.0	job every three years, you're missing out. Yeah. And that got what, millions of views?
1:13.7	That got like 3 million views.
1:14.8	And then there's one I did that got 7 million views
1:16.9	where we talked about the Laurel Piana store in Italy.
1:19.5	Yeah, where Eric talked about how you can buy designer clothes
1:21.9	like Louis Vuitton for pennies on the dollar,
1:23.8	brand new, not used.
	...

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