Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 24 October 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Is SEO worth investing in for early-stage companies? (02:22) Utility friends vs friend friends (05:04) Is money everything? (09:09) How small business owners need to evolve their thinking (14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land (16:16) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	Should your early stage startup invest in SEO?
0:03.6	Dude, I've been getting this question a lot because people are like,
0:06.3	oh, we got a startup.
0:07.7	Should we choose SER?
0:08.7	Should we choose paid ads or should we choose email marketing? And I always tell people the same thing I was like the
0:16.7	world is not the same that it used to be 10-15 years ago because a lot of people
0:21.0	give the example of like Facebook
0:22.8	when Facebook first started they grew through one channel.
0:26.2	They would send out an email, scrape your email address book and invite all the people in there
0:30.1	and say, hey, Eric invited you to join Facebook, click here to join. Dropbox grew through, hey,
0:36.8	share Dropbox on your favorite social network and you'll get more space and that caused them to go viral. But the landscape for marketing has just
0:45.5	gone so much more competitive. All these channels are super saturated. You have
0:49.9	no choice but to leverage all of them because one channel will no longer make a business like it used to.
0:55.0	Yeah, Neil likes to call it search everything optimization, which I think tends to be an accurate term.
1:00.0	Yes, in which you should do SEO and you don't have to do SEO for Google. You can do SEO day one for
1:07.5	Instagram, if you're creating Instagram content or Facebook or LinkedIn or YouTube. But eventually you should do SEO for Google as well and chat
1:16.0	gPT and perplexity and you.com and all the other tools that come out there as well.
1:21.8	It's really wherever the attention is,
1:23.4	marketing 101 is bringing attention
1:25.6	to the point of sale.
1:26.3	And that's something that's always stuck with me.
1:28.6	You have one here on-
	...

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