Hey guys, welcome back to another quick tip on the boutique chat podcast. This week, I want to give

you a quick tip about Instagram because I know as often as you are laying in bed and

scrolling Instagram, I'm wondering if you are actually using Instagram to its fullest for your

business. There's a huge difference. I like to think of it as are you on Instagram or are you using Instagram?

So often people will come to us at the boutique hub and ask that question. How come my Instagram

is not working for me, right? How come I don't have any engagement? I don't have any traffic.

I don't have any sales. How can I get some traction using Instagram? So today the quick tip is really to define the

difference between being on Instagram and actually using Instagram. So let's start with being on

Instagram. This means you're probably using Instagram simply as a sales channel. Someone told you

you should be active there. You should be posting there. Your customers are there. So you're posting,

posting, posting, trying to get somebody to engage with you and actually come back to your website

or to your live sale. Now, this is selling on Instagram. This is being on Instagram. You're

probably posting and then leaving. You're probably not engaging with other accounts. You maybe feel

like you have no engagement in stories and you're just uploading pictures of new products to

stories and maybe once in a while doing your own face-to-camera type video on stories. That's

on Instagram. Now let's talk about what it means to actually use Instagram as a tool. And when

I think about using Instagram,

I think about being a servant leader.

And really, that comes to all content marketing,

if you ask me.

It means serving before you sell.

It means offering your community something of value

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