Hey guys, welcome back to this week's quick tip on the podcast in between seasons on the boutique

chat. This week's quick tip is a question about how to make viral content and what is

viral content. And I have a lot of answers to this question because I think sometimes we

create content for our stores and spin our wheels thinking, is this going to work or not?

Or why did someone go viral on TikTok or on Instagram or whatever the case may be?

And so I want to give you this week's quick tip about viral content to help you spruce up every piece of content you're making, whether it's a photo or a video or a

quote and no matter what channel you're posting it on. To me, the definition of viral doesn't

mean it's just something that people share thousands of times, right? To me, viral starts with

the very fabric of creating the content. And it starts with asking the question, is this something

I would actually share? And when you answer

that question, the next question becomes, why would I share it? And so with everything you can create,

you can start by asking, why would I share this content? Why is this important to me? It's going to

force you into creating something more valuable to share. So let's talk about this.

What are a couple of reasons why people share content?

The first is it's authentic.

It's authentic.

It's real.

If I think about quotes that people love to save on Instagram or share to their stories,

quotes are powerful and can go viral because they say the things that you want to say or you wish you could

say or maybe you don't know how to say without you having to say them. So maybe it's sassy,

maybe it's snarky, maybe it's inspirational, whatever it might be. It's allowing your customers

to feel like you're speaking for them in a way that maybe they couldn't speak for themselves. So when you

...