Ashley's Tip of the Week: The Secret to Success

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 7 December 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Everyone wants to know what the secret sauce to success is. Ashley's answer might not be what you expect...tune in to find out!

Boutique Chat is on a season break, but Ashley won't leave you hanging during the busiest time of the year! Ashley will be dropping quick tips of the week until season 4 relaunches on December 28th.

Resources:

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Transcript

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0:00.0	Hey guys, I'm back with another quick tip for you this week, and I can't wait to start another
0:05.0	season of the entire podcast and welcome you back with some guests. But until we do, I think
0:12.4	this week's quick tip is really, really important. And honestly, I see this question asked
0:17.4	almost every single day, especially this time of year. And that question is,
0:22.4	what is the secret to success? Man, if I had a dollar for every time someone asked that question,
0:27.2	because no matter what stage you're at, whether you're brand new, you're trying to scale
0:31.2	your business, you're at a larger scale of your business. What is the secret? What do I do?
0:36.7	What is the next thing? Tell me the one thing.
0:39.2	And it's like there's this misconception out there that there's just this secret that only the
0:44.2	successful people know and no one else is privy to. And that just isn't the case. There is no secret.
0:51.3	I hate to burst your bubble. But I think the most important thing that we all should know in this industry is there is no secret. I hate to burst your bubble. But I think the most important thing that we all
0:55.2	should know in this industry is there is no secret and there is no shortcut to success. But it does
1:01.6	come down to a couple of really important things. So it certainly isn't copying what other people
1:07.8	are doing. It certainly isn't seeing what big boutiques are doing and just
1:12.3	trying to emulate that online. It's much more than that. It's not copying what other brands
1:17.7	boutique owners are carrying. It's not undercutting and trying to be cheaper than what other people
1:23.1	are doing. In fact, I feel like cheap is not loyal. Cheap is definitely not loyal. If your customers
1:28.9	want cheaper, they can go to Walmart. They always can go to Walmart. But your customers come to you
1:34.3	for a very special and unique reason. And it has nothing to do with who you're trying to be like
1:39.7	or who you are trying to be cheaper then. So if you want my honest opinion on what the secret, what the secret is to success,
1:47.0	it's the following couple of things.
1:49.0	First, it's knowing your customer better than anyone else.
	...

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