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Art Juice: A podcast for artists, creatives and art lovers

Artists on Instagram: Tips and Strategies for Success [112]

Art Juice: A podcast for artists, creatives and art lovers

Louise Fletcher/Alice Sheridan

Arts, Visual Arts

4.81.1K Ratings

🗓️ 16 March 2021

⏱️ ? minutes

🧾️ Download transcript

Summary

This week, we're diving into the world of Instagram. This is perhaps the most popular social media platform for artists, but it can feel overwhelming, confusing or just downright frustrating. What are the right hashtags? Why do some posts do better than others? How can you increase your following? Do your clothes have to match your paintings? And what on earth is a reel? In this wide-ranging discussion, we share our own strategies for success on Instagram and explain how we have built up a following over time. Our tips include taking things slowly, considering your grid, having conversations, and only using extra features such as stories, reels and IGTV if they really appeal to you. We also discuss the dreaded algorithm and explain the simple secret to making it work for you. This might not be the definitive guide to Instagram - we'd need more time for that! - but we hope it sparks some ideas, eliminates some fears, or inspires you to get more active on the platform. Instagram really can be fun!

Mentioned

Heavyweight podcast: https://gimletmedia.com/shows/heavyweight

Bibby G: www.bibbyart.com

Word Hippo https://www.wordhippo.com/

Find our websites and sign up for our newsletters at:

www.alicesheridan.com

www.louisefletcherart.com

Follow us on Instagram:

@alicesheridanstudio

@louisefletcher_art

"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Transcript

Click on a timestamp to play from that location

0:00.0

you can't possibly know all of these things at the beginning how to make a good Instagram account how to get followers all of that stuff so if you wait what's going to happen there's going to be a magic one that's suddenly going to come along and install all that knowledge in you.

0:15.0

I just don't think it happens like that.

0:17.0

Hi everybody and welcome to episode 112 of art use. This is honest, generous and

0:28.6

humorous conversations to feed your creative soul and get you thinking with me Louise Fletcher and me Alice Sheridan and we have lots in store for you today

0:39.2

before we begin I just wanted to send some good wishes to a dedicated listener Libby Sims who

0:47.2

posted about us on Instagram. Libby's been poorly and she's had an operation and she sounds like she's recovering so that's good news but she says that during the recovery period from the surgery we cheer her up and we just so much thank you Libby and everybody who listens and who shares and tells other people about what we're doing it really means so much to us and we can see it in our stats because we're getting increasingly

1:16.3

recognized and noticed but Libby we both wish you a really really quick recovery and I hope you feeling much better already.

1:24.7

And it's lovely to think of you all listening as your dog walking or painting or cooking supper and ignoring the children or whatever you're doing all the places I know where I listen to podcasts

1:38.1

Dosing off to sleep at night waking up in the morning. So yeah best wishes Libby, we hope you're on the road to recovery really, really soon.

1:47.0

So our main topic this week was sparked by a listener question, but actually we'd be meaning to tackle it for a while so we're going to talk about Instagram.

1:58.0

We both had a bad technology week so this might not be the week to talk about

2:04.0

Instagram, but we're going to tackle it anyway. But before we get to that, why don't you just

2:09.5

catches up with what you've been up to Alice? Well, I've back in the studio and it just made me laugh that all this time I've spent thinking not not thinking but just vaguely developing new ideas and things in sketchbooks and a little bit like I feel a little bit like herding cats or trying to direct a flow of water in a certain direction and then you know when it rains and it floods it just goes in the

2:35.8

direction that it's going to go in anyway and that's a little bit what it felt like because I thought well

2:40.7

I don't really want to start on these small ones. So I got four kind of medium sized canvases up and I promise you my intention I clearly have absolutely no resolve whatsoever. My intention was let's not start on a white canvas. Let's

2:56.4

pick some colors and do a different ground on each one so that you've got a

2:59.9

base to begin with and I couldn't even do that as soon as I started putting the paint on I was like I want to put another color in here I want to mix these two together as it goes and then you step back and you just think well I've just started in the way that I always start it's just made me laugh but it was fun.

3:18.0

Well it's good that you're back so you say the intentions are gone, but are they gone completely or do you think this is going to follow on from the sketchbook work you're doing or are you just seeing what happens?

3:31.0

I think it will come back and I think what it was is that I don't really start with a specific

3:37.2

visual reference so there I think there is an instinctive you know for me it does get pulled back to landscape and I've got another four that I'll start that size and I think maybe now I've sort of

3:51.2

kind of like broken the skin on that. I suspect that the next ones will be different and then there'll be a two and fro between them.

3:58.0

So, but equally I've said before I don't mind if some come out more landscape because that's how they want to be that's fine but I don't want to stay in that in that zone with them so we'll see we'll see what comes next but

...

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