Why Social Media Creators & Brands Must Embrace Change | Joel Duncan
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 23 August 2024
⏱️ 14 minutes
🧾️ Download transcript
Summary
In this episode of the GaryVee Audio Experience, I sit down wit Joel Duncan. We dive deep into the current state of social media and why most people, including Fortune 500 companies, are underestimating its power. The landscape is changing fast, and those who don't adapt will be left behind. I discuss the TikTokification of social media, the rise of one-hit wonders, and the crucial importance of building a deep, engaged audience rather than just chasing viral moments. If you're in the advertising or creative industries, this is a wake-up call. It’s time to rethink your approach to social and understand where attention really lies today. Listen to this one to learn how you can stay ahead of the curve and make a real impact.
Transcript
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| 0:00.0 | What do you want people's one take rate to be? |
| 0:02.5 | That organic social media creative is disproportionately |
| 0:05.9 | underestimated by almost everybody on earth. |
| 0:08.2 | Social media ads and social media |
| 0:10.9 | is what humans actually see, not best print campaign. We're watching plenty of TV. |
| 0:17.0 | Everybody here is watching plenty of shows. |
| 0:19.0 | We're not watching the commercials in between the shows. |
| 0:22.0 | There's a speed of virality right now |
| 0:25.1 | that's throwing people off. Everybody can have 15 minutes of fame, but one, some |
| 0:30.6 | people don't have the depth of actual skill to get people excited. some people |
| 0:34.4 | excited. excited. There's a lot of reasons that there's a lot of thing called |
| 0:37.2 | One Hit Wonders. |
| 0:38.4 | Attention evolves. |
| 0:39.7 | It's really the most obvious thing for me in the world meaning they'll always be new |
| 0:44.0 | mediums and they'll always be people that fill that medium. So your book why why now? |
| 1:02.2 | A now? A combination of a couple of things, one, both from creators and from brands, where I live in both of those worlds. I could feel the tension that they could |
| 1:06.6 | they're all feeling like hey social's changing and am I in a good spot or not meaning this whole movement that I talk about |
| 1:16.9 | the book about the tic-tocification of social media yeah you could feel like from |
| 1:21.1 | the incumbents of Creator land they can feel it's harder to get views |
| 1:26.0 | and the big brands are feeling that brand is starting to actually be built in social in a way that makes them uncomfortable. |
| 1:34.2 | It's less television, it's more social. |
| 1:36.6 | And I just felt like I was ready to write it. |
... |
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