Are LinkedIn Ads Worth It? | Ep. #237

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 25 March 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? 00:43 – Make sure that you test the ads 00:51 – LinkedIn ads are more expensive 01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies 01:30 – The traffic from LinkedIn was converting 01:52 – Don’t just look at CPC, but consider CPA as well 02:00 – The engagement rate shown by the click-through rate is very good 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn 04:02 – When you're collecting a lead, use the authentication from LinkedIn 04:29 – Track your conversion 04:42 – That’s it for today’s episode! 3 Key Points: Always be sure to test your ads, first. Assess if the platform is the right place for your ad – make sure your target audience is present. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neopata.
0:57.0	And today we're going to talk about if LinkedIn ads are worth it.
1:01.0	So this is very similar to the Is tabula or outbrain worth it.
1:04.8	Here's the thing Neil mentioned if you can actually make it work for you all day if it's
1:09.4	an arbitrage opportunity for you you're gonna put that money in all day. So the key thing is to make sure that you test it.
1:14.4	Everything that you're really hearing from us right now is based on personal experience. But what I can say when it comes to LinkedIn
1:20.0	advertising, it is definitely more expensive. For me, for example, in some cases, if we're trying to hit universities, right? It's very specific people.
1:27.5	Facebook actually can do a good job with it, but LinkedIn might make more sense,
1:31.0	especially if we're trying to hit kind of the, you know, the
	...

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