New Google AdWords Tricks to Try in 2017 | Ep. #238

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 March 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates. Time Stamped Show Notes: 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017 00:37 – YouTube advertising 00:50 – You can target specific keywords using your videos on YouTube 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing 01:28 – Run responsive ads 02:02 – Google also has extended ads 02:29 – Pay will increase over time, with paid advertising, because of the competition 02:50 – Neil started running different variations of one ad 03:15 – Neil’s cost per click is cheaper when they rotate their ads 03:29 – Run retargeting ads 03:50 – It will save you some money and the audience is more qualified 03:59 – Utilize phone calls to find those leads 04:09 – Use Google call tracking 04:24 – Call Rails help track how your keywords are performing 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails 05:07 – That’s it for today’s episode! 3 Key Points: Rotate your ad as often as possible – it drives conversion. Retargeting ads can save you money and the audience may be more qualified. First, look into the ads and test them before spending more money on them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about new Google AdWords
1:00.0	tricks that you can try in 2017.
1:02.8	So I'll go ahead and kick things off.
1:05.5	So first and foremost, YouTube advertising.
1:08.6	Because they're trying to compete with Facebook right now,
1:10.9	you are going to get the ability where you can basically re-target people that are
1:15.0	searching for a specific keyword.
1:16.4	So let's say somebody is searching for red shoes.
	...

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