Are influencer trips worth it for the brand? Cracking the case with Casely Co-Founder, Emily Stallings, and Director of Social Media, Christy Gurganus | Ep.4

Fun on Weekdays

Jenna Palek

Fow, Palek, Adulting, Leisure, Jenna Palek, Weekdays, Fun On Weekdays, Jenna

4.8 • 1.2K Ratings

🗓️ 28 February 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wondered if influencer brand trips are actually helpful for brands? In today’s episode, the Director of Social media, Christy Gurganus, and Co-Founder, Emily Stallings share how social media has helped grow their brand, Casely. From living in a big house in Brooklyn together, to now working with some of the most successful brands and influencers, and organizing their first brand trip, Casely was founded on the principle of Fun on Weekdays. Just some friends who wanted to start a business together! Listen for their insight on navigating growth, managing professional/ personal relationships, and how their start-up entrepreneur lifestyle challenges their balance between work and fun.

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Transcript

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0:00.0	Hello everybody, I look a little different and might sound a little different because I
0:09.6	am recording in New York City with my friends Emily and Kristi.
0:14.9	So Kristi and I were talking when I was on the Kaisley trip not too long ago that I wanted
0:19.9	you both actually to come on the podcast because I think it'd be really interesting to tell
0:23.7	your story with Kaisley, which is the brand that Emily, you and your brother Mark started
0:28.3	and Kristi, you were their first employee?
0:31.3	Yep.
0:32.3	So go ahead and introduce yourself separately where you grow up, where you came from, and
0:36.8	then we'll get straight into Kaisley.
0:39.0	Yeah, so I'm Emily, my brother and I started Kaisley in 2017, it's a phone case company
0:47.5	for those of you who don't know.
0:50.2	We...
0:51.2	Are you okay?
0:53.2	You know the company.
0:54.2	You heard me?
0:55.7	I let out some producer that's on set with us, I don't know if you call it a set, I'm
1:01.7	just going to call it a set.
1:02.7	Definitely.
1:03.7	I said, oh shit, I know Kaisley.
1:05.3	So that's cool.
1:06.3	Okay, my mind is blown.
1:07.6	First of all, how does that feel if you ever see someone walking in the street like using
	...

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