Are Facebook ads even worth your time and money to consider?

I got this question from a lady named Phyllis.

Thank you, Phyllis.

She responded to an email that I sent out to my list, and I figured, since you might be wondering the same sort of question, I should just respond in a video to her and you at the same time.

When I'm answering this question, as a Facebook ads manager, I'm thinking there's about five things that you want to consider.

And no, I'm not going to say, absolutely, Facebook ads are worth your time.

You should just come and hire me.

No, this is not one of those things.

The first question I have to ask you to help you decide if Facebook ads are worth your time

and going to benefit your business is, do you have, does your business have an online course or a

membership or coaching to sell? And no, I'm not being silly or cheeky for you if you're in the UK.

True story. Back in 2018, I started my previous business called Elementary Chinese and I ran Facebook ads. Actually, I did even

worse. I boosted Instagram posts to grow my Instagram audience. Before I even had a product,

but you know, I saw big accounts and I wanted to have a big account and I did get a big account,

you know, 23,000 something subscribers back in 2018.

But what did that do for me as a course creator?

Well, it gave me social cred, yes.

It stroked my ego, absolutely.

I got to go on an influencer trip.

Some people reached out to me to partner with their brand,

which I ended up doing,

but did like 23,000 followers on Instagram

...