Are Events Worth It? Here’s What We’ve Learned

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 14 November 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2864, Eric Siu and Neil Patel share key lessons from speaking at This Is Marketing in Frankfurt, Germany. They reveal what to look for in event attendance numbers, the power of focus for long-term success, and why they’re scaling back on events. Stick around! Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Insights from a Major Marketing Event (02:58) The Importance of Focus in Business (04:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	We're recording from Frankfurt, Germany right now.
0:02.0	We just came back from our talk.
0:03.7	We did it at This Is Marketing, which is a tremendous event.
0:06.2	That was a 5,000 person event.
0:08.3	It was actually 5,000 people there.
0:09.7	It was a loaded audience.
0:11.1	What are some key lessons we can call out?
0:21.7	What do we talk about there?
0:22.9	Let's start with that.
0:23.8	You go first, and then I'll go.
0:25.5	So I'll start with the lesson that I learned from the conference organizer before we get
0:30.3	into our own lessons.
0:31.9	The first lesson is when you go to a vet, of course, you're looking for the right audience.
0:37.8	On top of that, you're looking for more people to attend.
0:40.8	Most conferences, when they say they have 5,000 attendees, have, and if it's a two-day event,
0:46.1	they have 2,500 attendees per day, so they added up to 5,000.
0:50.8	Fake news.
0:51.5	It's the same people over and over going to the event. So it's really in my eyes, 2,000. Fake news. It's the same people over and over going to the event.
0:55.3	So it's really in my eyes, 2,500.
0:57.9	But this event, they actually had 5,000 attendees per day.
1:03.3	And I learned this from the organizer because they're breaking down a lot of the events
1:06.7	Eric and I go to or know about and how they skew the numbers.
	...

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