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Marketing School - Digital Marketing and Online Marketing Tips

Marketing Tools You Shouldn’t Live Without

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 13 November 2024

⏱️ 11 minutes

🧾️ Download transcript

Summary

In episode #2863, Eric Siu and Neil Patel discuss various innovative tools and strategies for maximizing content marketing effectiveness. They highlight the importance of omnichannel marketing and the role of AI in driving business growth.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Maximizing Content with Innovative Tools (02:52) The Shift from Long Form to Short Form Video (06:08) The Importance of Omnichannel Marketing (08:50) Leveraging AI for Business Growth (10:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

There's a YC-Bath company called Overlap.

0:02.1

If you go to join Overlap.com,

0:03.8

and I know we like talking about tools on this podcast.

0:05.8

So this is a recent episode I did with Seth Godin.

0:08.7

So Seth Godin, the best-selling marketing author,

0:11.4

and we did this in person.

0:13.1

And the cool thing is I just put in my YouTube URL

0:16.0

and it found the right moments.

0:17.3

And it came up with a good headline right for each one so you can see here's like a

0:21.3

you know three to five minute clip or so that now can be repurposed for LinkedIn for X for threads

0:26.4

and or maybe even like a like a shorter form clip channel for YouTube so we can we're getting a

0:33.6

lot more mileage out of our long form content now now, right? So we're doing the same thing

0:37.6

with our marketing school content because Neil and I, like we're recording tomorrow in person,

0:41.0

it might be 75 minutes or so, and then we want to find the right moments there that we can

0:44.4

go out there and post. But we're just looking for more at-bats with our content, right? Because,

0:48.8

you know, for example, this piece over here, it's a collaboration with HubSpot and the marketing school podcast.

0:57.0

And, you know, what we want to do is want to get the most mileage from this as well.

0:58.8

And so this has been great.

1:00.4

And I don't think it costs a lot of money.

1:01.3

There's like a free version.

1:07.2

And it'll also chop up, you know, 16 by 9 versions and 9 by 16 versions that you can put for social or short form.

1:13.5

That's great. The other thing I'll call out here is last week and I was playing around with a tool called napkin.a.i. And what it does is it'll take your written content. You can see

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