So did you know, nerds had about $50 million in sales about six years ago.

This year, nerds gummy clusters alone has generated more than $500 million.

Do you remember nerds? You used to eat nerds?

I didn't really eat them much as a kid.

They're food coloring.

You see some of it's made out of insects and stuff, right?

Is it?

Yeah, you didn't know that?

I should send you the YouTube, Instagram.

Well, I never ate them.

I don't know why people ate them.

I thought they were disgusting, right? But there's a Wall Street Journal post here called America's newest hit candy is gummy, crunchy,

and printing money.

The growing popularity of nerds gummy clusters is an improbable outcome for a brand that has existed

for more than four decades has become such an afterthought, right?

So basically, it was acquired in 2018, and then...

Did they acquire the Gummy Cluster Company?

No.

So the Gummy Cluster was an idea.

I think, so let me just read this over here.

So when the brand was acquired in 2018, the entire Nerds Light has roughly 40 million

in sales in the hopes of revitalizing a stale brand from the 1980s, the privately held

...