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We see it a lot. We get a lot of people who will spend quite a while before they eat the food.

They get the cameras out and they're taking photos.

I'm in Starfish and coffee, an independent cafe in Brighton on the UK's South Coast.

Around me, lots enjoying their morning coffee, plenty of eggs on toast.

And honestly, I love seeing it, because I know if they're taking photographs of it,

it's going to go on social media, it's going to be shared.

Tony Marks is the manager here, and he's telling me about the rise of influencers

using his cafe as a space to create content.

Yeah, I've seen people moving the furniture around.

I think that was a point where someone started moving tables so they wanted to be nearer to a window.

And I did have to partly say, the tables need to stay where they are, thank you very much.

Today, on Business Daily from the BBC World Service with me, Megan Lawton,

we're exploring an ongoing debate, one dividing bosses, customers and creators.

As anyone had any trouble shooting in Manchester recently because...

As the influencer economy grows, more and more everyday spaces, including cafes,

gyms and restaurants, are becoming places to create content.

So in the age of social media, is everywhere content-friendly?

I think you have to be careful with that one.

We'll hear where the boundaries lie.

If a specific restaurant or gym has an issue with it, then put up a sign at the front of the door that says you're not able to record or film content in the space and they'll go elsewhere.

Ask how we got to this point and find out the benefits of working with influencers.

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