Are All Google SERP CTRs Created Equal? | Ep. #1470

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 August 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are All Google SERP CTRs Created Equal? [00:49] Back in the day SERP ads did not blend in as well. [01:14] A number one result had an average clickthrough rate of about 30%. [01:25] If you now have other elements on the page the clickthrough rate drastically changes. [02:00] It is hard for people to distinguish between an ad and an organic result. [02:16] Why the results with clickthrough rates for educational content have tanked so much. [03:20] Counter this effect by using on-SERP SEO to get traffic to your website. [03:55] It is also a branding game – so use your company name in the title tag. [04:19] That’s it for today! [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785! Links Mentioned in Today’s Episode: Sistrix Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.7	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:56.0	And today we're going to talk about if all Google SERP CTRs are created equal.
1:01.0	So SER search engine result page, CTR, click-through rates.
1:04.8	Are they created equal?
1:05.8	What do you think, Neil?
1:06.8	I don't know.
1:07.8	I haven't read the post by Cystrix.
	...

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