7 Little Known Copywriting Hacks | Ep. #1471

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 August 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Little-Known Copywriting Hacks. [00:35] You do not need to be an amazing writer — the key is answering objections. [01:22] Sentiment analysis tools can be your best friend! [01:52] Timing and placement; showing the right thing at the right time. [02:35] Creating swipe files and taking note of good pattern interruptors. [03:26] The importance of headlines and using multiple variations for the same content. [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion. [04:41] A picture says a thousand words; using images to enhance your message. [05:21] That’s it for today! [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Ogilvy Frank Kern Survey Monkey Hotjar Swiped Breakthrough Advertising Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.6	And today we are going to talk about seven little known copywriting hacks and
0:59.6	Neil's going to start first.
1:00.9	Dude I knew you're going to have me start first too.
1:03.4	Okay, so number one.
1:05.8	What's funny is most people think about copy like, oh, I want to be amazing
1:10.4	where I like Ogilby or oh, oh you know I wish I can have my words just flow
	...

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