How to Create a One Man Media Company | Ep. #1469

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 August 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create A One-Man Media Company. [00:36] Examples of one-man media companies like Gary Vaynerchuk. [01:02] Gary V also has a host of other deals because his personal brand is so appealing. [01:42] These guys are the center of their companies — they are the companies! [02:01] We think during and after COVID the one-man media companies will keep popping up. [02:13] You can still use staff, interns, and tools to help you scale your content production. [03:02] Nowadays, people prefer connecting with individuals rather than large corporations. [03:53] When you have influence, you can do more and make a greater impact. [05:06] To build a successful one-man media brand, you need to interact with people and care. [05:31] That’s it for today! [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Gary Vaynerchuk Anthony Pompliano Tony Robbins LeBron James Ronaldo Coca-Cola Andreessen Horowitz Kylie Jenner Kanye West Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.6	Welcome to another episode of Marketing School. I'm Eric Sue. And I'm Neil Patel. And today we're
0:56.8	going to talk about how to create a one-man media company. So I'm going to give some examples
1:02.2	as to what this is, so we all get an idea of what a one-man media company is.
1:07.0	Here's a really good example.
1:09.0	So if you take a look at Gary V. Gary very easy to see like he started out with wine library
1:16.4	first and then he started making a ton of content and he eventually built out a team but
1:20.8	still a lot of his brand is tied to him. He is kind of the media company and he's been able to, you know, pre-COVID, I think they're on track to do, you know, close to 200 million dollars or so in agency revenue, but he also has these other deals, he has
	...

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