Ana Alarcon On The World Of Brand Communications + Running The NYC Marathon

THE RUNNING EFFECT PODCAST

Dominic Schlueter

Running, Sports

4.8 • 686 Ratings

🗓️ 2 December 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today on the podcast is the one and only Ana Alarcon!

Ana is a Brand Communications Lead at On. She's been with the company for over three years and has been a part of the company's massive growth.

Ana also finished her first marathon at the 2023 New York City Marathon!

Today's episode was such an awesome opportunity to have a unique conversation about the brand side of one of the biggest running shoe companies in the world. Ana takes me through the marketing side of the storytelling of a company and so much more!

Ana also goes through her personal story, her experience at the NYC Marathon, her future ambitions, and so much more!

This was such a fun episode and conversation; perfect for your weekend runs!

Tap into the Ana Alarcon Special.

You can listen wherever you find your podcasts by searching, "The Running Effect Podcast." If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it.

The podcast graphic was done by the talented: Xavier Gallo.

S H O W N O T E S

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠

Transcript

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0:00.0	Ladies and gentlemen, welcome back to another episode of the Running Effect podcast with Dominic Schleader.
0:06.5	I'm your host Dominic and today I am joined by the one and only Anna Alacong.
0:11.4	Anna is a brand communications lead at On. I'm sure many of you guys have heard of On Running.
0:16.2	They are one of the biggest running shoe companies in the world. She's been with the company for over three years now
0:21.2	and has been a part of the company's massive growth. And Anna also finished her first marathon at the
0:26.5	2003 New York City Marathon just less than a month ago. Today's episode was such an awesome
0:32.4	opportunity to have a really unique conversation about the brand side of one of the biggest
0:36.6	running shoe companies in the world.
0:38.4	I've wanted to do this for quite some time. Obviously, most of my episodes are very athlete-centric,
0:42.9	and so I wanted to branch out a little bit, have a little more of a unique conversation,
0:47.2	and kind of get an inside look at what it's like working for one of the biggest running shoe companies in the world.
0:52.6	Anna takes me through the marketing side
0:54.6	of the storytelling of a company and so much more. I was particularly interested to hear about
0:59.0	marketing the OAC and some of the more like pro athlete side of things, how to how to market them
1:04.8	and sell shoes. In this episode, Anna also goes through her personal story, her experience at the
1:09.3	NYC Marathon, her future ambitions, and so much more.
1:12.5	I hope you guys enjoy this one as much as we did having it.
1:15.7	My only note for you before we hop into it is if you enjoy today's episode, consider giving us a follow and a five-star review on Spotify or Apple Podcasts.
1:23.1	With all of those notes aside, I hope you all enjoy my conversation with the one and only, Anna Alacan.
1:31.4	Anna Alacan, welcome to the Running Effect podcast.
1:34.5	How are you doing this morning?
1:35.9	Thank you so much for having me.
	...

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