An Unpopular Fact About Business | Mindset Monday

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 30 March 2026

⏱️ 1 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is something that a lot of business owners don’t want to hear. And if you’re one of them, then you especially need to hear it. The easy way is the easiest way to keep wasting time and money. Ready to choose a better way? Tom Ferry's Coaching doesn’t make the things you do easier — it makes YOU more capable of doing hard things with less pain. And it guarantees that your hard work pays off. Schedule a free consultation now to learn what I mean. 🔗in bio.

Transcript

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0:00.0	So I want to share an unpopular opinion after three and a half decades of being a business.
0:04.0	If it's easy, the opportunity is really small.
0:08.0	There's just not going to be a lot of money to be made because there's going to be a lot of competition.
0:13.0	But if it's hard, the competition is scarce.
0:16.0	So what's the insight? Hard is where all the opportunity is.
0:20.0	Doing the hard thing, the thing that
0:21.6	everyone said there's no way she could do it. There's no way he can do it. Or who does he think
0:26.0	he is to go from here to there? If it's hard, it's worthwhile. If it's hard, there's not a lot
0:32.2	of competition. So what am I telling you? Choose your hard.

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