I think when you have a people-based business,

if you don't understand how disproportionate culture is,

I think you'll lose.

And what I mean by losing is there's unbelievable amounts

of businesses out there that are winning financially.

That don't have good culture.

It's not good, it's anxious.

Because it needs to be toxic.

So just not great.

It's like a job.

It's like whatever.

You know, for me, those companies are missing out

on top-line revenue and profit.

I'm telling all of them, get everyone feeling safe,

accountable, but happy place.

I call it Honey Empire.

Honey over vinegar, but we're trying to build an empire.

This is the Gary V. Audio Experience.

So as Gary V.

How do they are X?

They advertise and holding agency.

A YouTuber.

...