Amy Chang: Bond en Avant Beauty Content Creator

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 6 March 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amy Chang—or Bond en Avant, as you may know her—has made a name for herself as a massive beauty content creator. She shares reviews of various products and services with over two million followers on TikTok and Instagram. Her audience comes for the beauty and stays for the personal connection, like her recently shared adoption story, which has since garnered over 11 million views. But back before she was serving up highly engaging content, she actually began her career at a PR agency in NY and subsequently took on clients of her own as a freelance publicist in L.A. It’s been quite the journey to land where she is today, and Chang is enthusiastically candid about just what got her there.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief haunted officer of Who What Wear,
0:11.2	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.9	We're talking about their work journeys, what they've learned from the process of setting
0:22.6	aside their doubts or fears and what happens when they embark on their Second Life.
0:28.2	Today, I'm chatting with one of my favorite beauty content creators, Amy Chang.
0:34.9	Better known to her half-million Instagram and 1.6 million TikTok followers as BOM on a VAM,
0:42.9	Amy shares beauty tips, product reviews, and life experiences with her incredibly engaged audience.
0:50.1	Most recently, she even shared her highly personal adoption story, which went viral,
0:55.6	garnering over 11 million views.
0:59.3	All of this started back in 2016 when Amy created her blog and Instagram, and by the time TikTok rolled around in 2019,
1:08.4	Amy was quick to adapt to the new platform and her account took off.
1:13.6	But, back before she was serving up beauty tips and tricks for all of us to enjoy,
1:19.7	she actually began her career in PR, working at Bullfrog and BOM,
1:24.2	and even went on to take on clients of her own as a freelance publicist.
1:28.9	It has been quite the journey to land where she is today, and Amy is wonderfully candid about that process.
1:36.4	Now, on Second Life, it's Amy Chang.
1:42.7	So, Amy, we like to start at the beginning on this podcast, so what did you study in school
1:50.2	and much more importantly, what did you think you were going to be when you grew up?
1:54.6	Oh my god, if we're going to really take it back, I was probably four or five years old,
2:00.2	and at that time, my parents were getting national geographic magazines sent to the house,
2:04.3	and there was one, and I still clearly, as day remembered, this issue,
2:08.1	they had cut open a man's skull, and you could see the brain.
	...

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