On this week's episode of Amazon-related weekly news, we've got a lot of cool data coming out on a prime day that can give sellers a lot of hope for the rest of this Q4.

How cool is that? Pretty cool, I think.

Hello, everyone, and welcome to another edition of the weekly news.

I'm Lonnie Romero.

And I'm Sean Elias.

We got some big numbers from Prime Day.

A new report from Numerator, a data and tech company serving the market research space,

reveals the impact of Prime Day on kicking off the holiday shopping.

The two big first takeaways, more than one in three

households, shopped Amazon on Prime Day 2020, up from 23% in 2019. With nearly one third reporting,

it was their first time shopping on Prime Day. Next, a survey of verified Prime Day buyers

shows that 9 in 10 Prime Day buyers plan to

shop on Amazon again before the holidays.

And there's more, Sean.

So another big takeaway.

The numbers indicate we're about to have an epic online holiday shopping season.

Historically, big box retailers dominate the five-day Thanksgiving shopping holiday, including

Black Friday and Cyber Monday. For example, in 2019, Walmart led with overall household penetration

of 39.2%. But this year, due to people shopping online more than ever, and the late-in-the-year

Prime Day kicking off the holiday

shopping season, Amazon is expected to close Walmart's 10-point lead. That's as big of a

prediction as it gets, Sean. Yeah. In a numerator survey, 65% of verified shoppers say they expect

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