On this episode of PPC Talk, we're going to talk to the founder of Prestazan,

and he's one of the smartest data scientists in the business. Ben, he's now part of the Helium-10 family,

and he's here with cutting-edge PPC strategies. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the serious sellers

podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show.

That's a completely BS-free,cripted and unrehearsed organic conversation

about serious strategies for serious sellers of any level in the e-commerce world.

And before we get started here, just again, thanks to the DJ Slushy, who used to be a,

or he was a guest on this show a few episodes back, and he's the one who provided that

intro music that you guys just heard. So thank you again to Slushy for that. And speaking of

serious sellers, though, we've got somebody who has helped sellers over the years sell hundreds

of millions of dollars on Amazon. We've got Ben. Ben, how's it going? I'm doing well. How are you doing, Bradley?

Pretty good. So, you know, Ben here, for those who don't know, is the founder of Pressizon, but now he's one of my teammates here because Presidzon is now part of the Helium 10 family, and we're definitely going to talk about that a little later. But Ben, I'm not sure how much you listen to the show, but one thing we try and

start off when somebody's on the show for the first time is we love to get your backstory,

because no matter if we're six-figure seller, an eight-figure seller, or we run a software

company or whatever it is, like somehow we ended up here in the Amazon ecosystem in the same place, but we all come

from such diverse backgrounds and both from the educational side, from the life story side.

So I love getting this background information.

So where did you grow up?

That's my first question, I guess.

Yeah, I actually, like my young childhood was in the Midwest in Michigan, but most of my middle school and high school is in Southern California. Okay. Okay. So growing up in Michigan there, like, you know, you were like 10 years old, did you already have a vision of what you wanted to be when you, quote, unquote, grew up, you know, for work? Like, were you one of those baseball card entrepreneurs and flipping things? Or did you want to become a doctor, astronaut,

or what do you think you'd be? Race car driver, for sure. But also a mechanical engineer. And that's

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