Amazon Search Just Changed Forever... Amazon AI Rules for 2025 | Vanessa Hung

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 17 February 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete. Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algorithm, and the biggest mistakes sellers must avoid to stay competitive. If you’re an Amazon seller, this episode is packed with must-know insights about the future of eCommerce, audience targeting, and AI-driven marketing strategies. Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 Introduction 01:13 Guest Introduction: Vanessa 02:52 AI's Role in Amazon's Evolving Landscape 03:34 Understanding Rufus 06:35 The Shift in PPC and Audience Targeting 08:20 Personalized Shopping Experiences with AI 13:16 Optimizing Listings for AI and Rufus 24:45 Future Implications and Strategies for Sellers 30:24 Optimizing Your Amazon Listing 34:30 Introduction to Cosmo Technology 39:52 The Future of AI in Business 46:00 Creating Content with AI Tools 50:53 Conclusion and Final Thoughts

Transcript

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0:00.0	If your listing is not answering the questions that Rufus is prompting customers, then you have a problem.
0:07.0	The system will find another way to answer that.
0:10.0	Sometimes they will take information from their reviews.
0:13.0	They might be reviews that are not positive.
0:15.0	Can you name three ways that Rufus is going to impact us going forward. Not everything will be shown to everybody.
0:24.6	And that is the big shit versus what we used to have before,
0:28.6	where if you put Winter Jacket in your search bar and I do the same,
0:33.6	we'll probably will get the same results, right?
0:35.6	With this new AI approach,
0:38.0	your results will be different than my results.
0:40.7	AI is rewriting the rules for Amazon sellers.
0:43.7	Product listings, keyword optimization,
0:46.4	PPC strategies are all evolving at lightning speed.
0:50.4	But with Rufus and Cosmo, shaking up the landscape,
0:53.3	our sellers keeping up or falling behind?
0:56.0	Today, we're breaking down the biggest AI shifts in the Amazon world, the mistakes to avoid,
1:01.8	and the strategies you need to stay ahead.
1:15.6	Our guest today is the founder of online seller solutions. She specializes in optimizing catalog, inventory, and account health, recognizing the critical
1:22.6	role of efficient management in successful Amazon businesses.
1:26.6	She's constantly connecting and sharing knowledge with the community,
1:30.5	and that's why she's created the seller verse,
1:34.4	the first Amazon problem solving community.
	...

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