Amazon Ads Are Bleeding Your Profits - Here's What to Do! | Mike Frekey

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 10 February 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape. 🚨Free PPC audit 🚨 https://igppc.com/services/amazon-ppc-audit/ to any seller with over $10K in monthly ad spend From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B placement modifiers, Mike shares actionable tips to help you maximize your ad spend while staying ahead of the competition. They also discuss the increasing dominance of ads over organic traffic, the power of keyword research, and strategies for balancing profitability with growth. If you’re serious about scaling your Amazon business in 2025, this is an episode you can’t afford to miss! Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/ Timestamps 00:00 Introduction to Amazon's New Ad Placements 00:15 Current Trends in Sponsored Ads 00:24 The Decline of Organic Rankings 00:28 Winning with Brand Analytics 01:24 Guest Introduction: Mike Freckey 02:50 Deep Dive into Brand Analytics 04:02 Identifying Market Keywords 09:16 Using ChatGPT for Market Analysis 10:10 Interpreting Brand Analytics Data 17:18 Effective Sponsored Ad Strategies 21:43 The Impact of Ad Widgets 26:58 External Traffic and Amazon Attribution 33:10 Conclusion and Contact Information

Transcript

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0:00.0	Amazon has increased literally just a couple weeks ago. They made an official change to make it
0:04.9	instead of four top of search ad placements for standard desktop searches. We will now see all
0:10.7	five of your top of page placements now are fully reserved for ads. What do you see is working
0:16.9	right now for sponsored ads? Either sponsor products, sponsor brands, sponsored display ads, DSP. What's working right now for sponsored ads, either sponsor products, sponsor brands, sponsor display
0:21.9	ads, DSP, what's working right now? Organic, I'm not going to say is dead, but it's certainly on
0:28.0	life support. Tell us your strategy with brand analytics. Amazon isn't what it used to be. Organic
0:33.5	rankings are disappearing. Ad placements are taking over, and if you're not adapting, guess what?
0:39.0	You're losing.
0:40.0	Today, we're exploring brand analytics, advanced keyword research, and cutting-edge strategies
0:45.5	to help you stay ahead in Amazon's ever-evolving search landscape.
0:50.6	If you want to win in 2025, this is the episode you can't afford to miss
1:00.0	all right like I mentioned today we're talking about cracking that Amazon code
1:09.0	winning with brand analytics P PPC, and new search
1:12.5	algorithm. But before we do anything, make sure you subscribe to our YouTube channel, give it a
1:18.1	thumbs up, share out the episode or on YouTube, ring that bell. Okay, today our guest is a managing
1:26.1	partner at IGPPPPP.
1:28.3	Let's do that, too many P's, IGPPC at Amazon Focke and Amazon Focused ad agency.
1:35.3	Prior to that, he served as head of advertising at Perch.
1:39.3	He loves to dive into the weeds of brands to better understand how data can help them win in their markets.
1:47.4	And we'll be welcoming Mike Frecki in a second. But first, let's have a word from our sponsor.
1:53.0	Tired of negative reviews dragging down your star rating in sales. Tracefuse has your back.
2:00.2	Tracefews specializes in removing non-compliant Amazon reviews
	...

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