Your SEO Strategy is Failing - Panic or Profit

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 3 March 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you’re owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%. 🚨 Your first $1,000 in reimbursements is free, and if Amazon reverses a claim, TrueOps credits your fees back. 🚨 It takes just three minutes to sign up. Start reclaiming what’s yours today - https://app.trueops.com/sign-up?via=norm ________________________________________________________ This episode is brought to you by TraceFuse: Struggling with negative Amazon reviews? TraceFuse removes non-compliant reviews 100% within Amazon’s Terms of Service. With 11,000+ reviews removed for 400+ brands, TraceFuse delivers results—and you only pay for what we remove. No contracts, no monthly fees, just performance. 🚨 As a Lunch With Norm listener, your first two removals are FREE. 🚨 Clean up your reviews today at https://tracefuse.ai/lunchwithnorm-newsletter/TIMESTAMPS 00:00 Introduction 01:09 Guest Introduction: Dan Kurtz 02:50 SEO Trends and Strategies 13:25 Press Releases and Backlinks 30:55 Commercial Break: Maximize Your Amazon Reimbursements 32:25 Using IFTTT for Content Distribution 35:19 Understanding Google Knowledge Panels 43:43 The Power of Google Business Profiles 48:52 SEO Tips for Amazon Sellers 50:18 Final Tips and Common Mistakes

Transcript

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0:00.0	Amazon sellers can build backlinks to your listing that will ensure that you stay at the top
0:06.4	of the search result for that keyword, meaning there are SEOs like me who can go ahead
0:10.8	and build something like 25 referring domains.
0:13.9	That is enough for me to push your Amazon listing down and overtake you.
0:18.9	What not to do?
0:19.8	What are some huge mistakes people are making?
0:22.6	Don't buy links on Fiverr.
0:24.6	What platforms do you think we should get on just to get that exposure?
0:28.6	Establishing your brand going forward, not necessarily even ranking for keywords,
0:32.6	but establishing your brand in as many places as possible and planting your flag is going to be super critical moving forward.
0:38.4	Think your SEO strategy is working? Well, think again. Search engines are shifting. Organic
0:43.8	visibility is fading. And if you're not evolving, well, guess what? You're losing.
0:48.5	Today, we're exploring the latest SEO and advanced keyword strategies, as well as we found
0:54.1	some really cool new innovative
0:56.2	insights to help you stay ahead of the game and more importantly, your competition.
1:05.0	Our guest today has been a marketing mercenary since 2006.
1:13.6	He is a grower of businesses, the optimizer of processes, and the slayer of bad digital marketing.
1:22.6	His 15-year career in digital marketing includes consulting work with companies like Bing and
1:30.1	Nielsen to grow their businesses through the process of workflow automation,
1:35.4	workflow optimization and automation. And it's a first time guest. I met him at a conference
1:41.6	a few weeks ago. His name's Dan Kurtz, and you don't want to miss Dan.
1:47.3	But now let's have a word from our sponsor. Tired of negative reviews dragging down your
	...

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