Tom asks a question here on Q&A Wednesday that every creator eventually faces.

Am I publishing enough content on social media and how much is good enough?

The real answer isn't be consistent.

Okay, you hear this all the time.

That's not the answer.

What I found is that to be visible enough for the algorithm on any social media platform,

posting two to three pieces a week

is just not going to cut it. It's like fishing with a stick when everyone is fishing with a

boat and a net. You need volume to create visibility. You need volume to get feedback loops

to hear from your audience and get comments and learn about what they like and don't like. And the more

content you put out there, the more chances you have that that one piece of content will go a

little bit viral or get a little bit more reach than normal. Let's break down what enough

actually looks like and what the real data from top creators are because I know how

frustrating this could be because I was searching for this answer and I had to do all this

research and I'm just going to share it with you so that you know what the final answer is

finally what is enough when it comes to posting on social media.

Welcome back to the $100 MBA show.

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