Hi, guys. Welcome back to Skincare Anarchy, this is your host, Etta. And today I have a fan favorite line and founder of that line with me. So without further ado, I want to introduce you guys to Ali Reid, who is the founder of Stratia Skincare.

So welcome to the show. Ali, I'm so glad you have the time for this.

Yeah, thank you so much for having me.

It's my pleasure.

I would love to get started by really learning more about you and your background and what led you to create this line.

Yeah, absolutely. And I want to apologize off the bat. I've got a little bit of a cold. So if I sound kind of nasally, I apologize.

Oh, I'm glad it's a cold and not COVID.

Me too, believe me, me too.

So I came to Stratia, purely as a consumer. So before founding Stratia, I had never worked in the beauty industry at any capacity, but I became a really avid skincare consumer in my 20s.

I was one of those monsters who had perfect skin and high school.

Oh, I know, I know.

I hate it for guys.

But so because of that, you know, I was one of those people who would say, oh, just wash your face with body wash in the shower and end of skincare routine.

So that started to catch up with me in my 20s and I was so fascinated by skincare as I started learning about it, you know, like that make up washes off at the end of the day.

But skincare can actually impact the way a biological organ functions, like that's so interesting. That's so cool.

So I wanted to learn as much as I possibly could. So I, you know, the internet is such a wonderful resource. And I was reading dermatology journals, peer reviewed studies, like the American dermatology association has a self teaching module on their website that I highly recommend.

Yeah, it's awesome.

It's really, really great. I don't know why people don't talk about it more.

I need to go check that out.

Like, yeah, I had no idea. So everyone listening out there, please go check it out.

Yeah, it's great.

So, you know, at a certain point, I felt like I knew a ton about skin and skincare, you know, how skincare is formulated, what it's even possible for skincare to do.

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